FEATURED CASE STUDY
Brand Curation
Brand Curation
Brand Curation
The right introduction can change everything.
The right introduction can change everything.
The right introduction can change everything.
A relationship-led approach to fashion discovery, created to make a large-scale marketplace feel more personal.
A relationship-led approach to fashion discovery, created to make a large-scale marketplace feel more personal.
What Is Brand Curation?
What Is Brand Curation?
What Is Brand Curation?
Brand Curation is a personalized B2B matchmaking program designed to connect retail buyers with fashion brands that align with their business needs, product interests, and growth opportunities.
Rather than leaving valuable connections to chance on a busy trade show floor, the program creates a more intentional experience. By understanding what buyers are looking for and identifying relevant brands, Brand Curation facilitates curated, one-on-one appointments that make the discovery process more efficient and meaningful for both sides.
Created in 2023, the program grew from just 18 initial appointments to more than 1,000 annually, transforming a simple idea into a scalable customer engagement initiative.
Brand Curation is a personalized B2B matchmaking program designed to connect retail buyers with fashion brands that align with their business needs, product interests, and growth opportunities.
Rather than leaving valuable connections to chance on a busy trade show floor, the program creates a more intentional experience. By understanding what buyers are looking for and identifying relevant brands, Brand Curation facilitates curated, one-on-one appointments that make the discovery process more efficient and meaningful for both sides.
Created in 2023, the program grew from just 18 initial appointments to more than 1,000 annually, transforming a simple idea into a scalable customer engagement initiative.
IMPACT
2023
2023
Program created
18 → 1,000+
18 → 1,000+
Curated appointments annually
5,450%+
5,450%+
Program growth
200+
200+
Appointments curated at the final New York event of the 2026 season
THE OPPORTUNITY
At a fashion marketplace with thousands of brands, buyers can be surrounded by opportunity and still miss exactly what they are looking for.
At a fashion marketplace with thousands of brands, buyers can be surrounded by opportunity and still miss exactly what they are looking for.
At a fashion marketplace with thousands of brands, buyers can be surrounded by opportunity and still miss exactly what they are looking for.
Brand Curation began with a simple question: How can we make discovery more intentional without losing the spontaneity that makes live events valuable?
Brand Curation began with a simple question: How can we make discovery more intentional without losing the spontaneity that makes live events valuable?
THE IDEA
THE IDEA
I created Brand Curation in 2023 as a more personal approach to buyer-brand matchmaking.
I created Brand Curation in 2023 as a more personal approach to buyer-brand matchmaking.
Rather than simply increasing the number of meetings, the program focused on creating better ones—understanding what retailers were actually looking for and introducing them to brands with genuine relevance to their businesses.
FROM IDEA TO SCALE
What began with 18 appointments grew into a program facilitating more than 1,000 curated appointments annually.
What began with 18 appointments grew into a program facilitating more than 1,000 curated appointments annually.
What began with 18 appointments grew into a program facilitating more than 1,000 curated appointments annually.
As the program evolved, my team and I developed the model through retailer research, direct conversations, brand evaluation, scheduling, onsite support, and continuous refinement.
As the program evolved, my team and I developed the model through retailer research, direct conversations, brand evaluation, scheduling, onsite support, and continuous refinement.
The human element remained central: data could tell us what category a buyer wanted. Conversation helped us understand what they actually meant.
The human element remained central: data could tell us what category a buyer wanted. Conversation helped us understand what they actually meant.
THE IMPACT
“An appointment may be a number. What comes from it can be an order, a new relationship, or an opportunity neither side expected.”
“An appointment may be a number. What comes from it can be an order, a new relationship, or an opportunity neither side expected.”
“An appointment may be a number. What comes from it can be an order, a new relationship, or an opportunity neither side expected.”
BEHIND THE IDEA
BEHIND THE IDEA
The Right Introduction Can Change Everything
The Right Introduction Can Change Everything
How I created Brand Curation to make fashion discovery more personal
A personal look at the thinking behind Brand Curation, how the program evolved, and why human understanding remains essential to meaningful business connection.
A personal look at the thinking behind Brand Curation, how the program evolved, and why human understanding remains essential to meaningful business connection.
FEATURED COVERAGE
TRADE SHOW EXECUTIVE
FASHION by Informa Enhances the Event Experience with Brand Curation Program
FASHION by Informa Enhances the Event Experience with Brand Curation Program
FASHION BY INFORMA / GLOBENEWSWIRE
FASHION by Informa Elevates Industry Connections Through Strategic Brand Curation Program
FASHION by Informa Elevates Industry Connections Through Strategic Brand Curation Program
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