WRITING

Ideas Worth Sharing

Ideas Worth Sharing

Ideas Worth Sharing

I write about the ideas, decisions, and experiences that shape how we work, lead, and grow. Through my Substack, I explore leadership, business strategy, customer experience, and the lessons that come from putting ideas into practice.


A collection of observations, perspectives, and questions worth sharing.

I write about the ideas, decisions, and experiences that shape how we work, lead, and grow. Through my Substack, I explore leadership, business strategy, customer experience, and the lessons that come from putting ideas into practice. A collection of observations, perspectives, and questions worth sharing.

SELECTED WRITING

01

A Great Strategy Isn’t Enough

A Great Strategy Isn’t Enough

Why even the strongest strategies depend on the people, alignment, and execution behind them.

Why even the strongest strategies depend on the people, alignment, and execution behind them.

02

Leading Through Influence, Not Authority

Leading Through Influence, Not Authority

Exploring how trust, relationships, and collaboration create meaningful leadership impact.

Exploring how trust, relationships, and collaboration create meaningful leadership impact.

03

The Right Introduction Can Change Everything

The Right Introduction Can Change Everything

The story behind Brand Curation and the power of connecting the right people and businesses.

The story behind Brand Curation and the power of connecting the right people and businesses.

More Thoughts, More Conversations

More Thoughts, More Conversations

I also share ideas and perspectives through my Substack and LinkedIn newsletter.

I also share ideas and perspectives through my Substack and LinkedIn newsletter.

ANI KARAPETYAN

Los Angeles

© 2026